In commercial terms, BlackBerry's much-hyped BB10 phones barely made a dent. The manufacturer's financial health has actually been propped up this whole time by sales of its older classics, Bolds and Curves running on BB7. It's pretty incredible how long those models have lasted, but BlackBerry's latest earnings reportreminds us that nothing lasts forever: BB7 sales have fallen 50 percent year-over-year to 2.3 million units, which is double BlackBerry 10 sales but not nearly enough to help the company stay in profit. Of course, the collapse of legacy hardware isn't news to the CEO, John Chen, who has promised to support BB7 devices "for as long as there's demand" but who has also set about rebuilding BlackBerry as fast as he possibly can.
Fortunately, the earnings report also gives us a glimmer of hope for Chen's efforts. 54 percent of revenue is now coming from selling services rather than phones, and Chen also claims that BlackBerry has achieved its "expense reduction target" a whole quarter ahead of schedule. The CEO says he expects the company to be profitable by 2016 if it can succeed in providing secure communications for large corporations and government agencies. He also said there are plans for further smartphones, going back to BlackBerry's business-focused and QWERTY-equipped roots, but right now that still seems like a long shot.
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